Beauty Brand Associates

Iluminage was a premium beauty brand co-owned by Unilever and Syneron Candela, offering a blend of skincare and devices with retail prices up to £500. We were tasked with launching and managing the brand in the UK, growing it from the ground up. 

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Unilever entrusted us with the brand’s full UK management, operating independently from its US division. We introduced Iluminage exclusively at Harrods, followed by a rapid expansion into top retailers including Boots, QVC, Selfridges, Look Fantastic, Feel Unique, and Cult Beauty. By leveraging a robust marketing strategy, we drove significant awareness that fueled retail sales. In Harrods, we also pioneered high-tech merchandising solutions, setting a new industry standard.

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We quickly built a lean, efficient team with just four permanent staff members, supported by top-tier industry experts on a flexible, freelance basis, ensuring maximum impact with minimal overhead.